We make it easier for people to find and purchase great lifestyle & outdoor products by building beautiful, performant Shopify websites.
Whether we are building your website, creating custom ecommerce features, giving you tailored e-commerce advice, or connecting you with people that can help take your business to the next level, every project we work on becomes our own. That means we give just as much ingenuity and attention to detail to your online presence as you pour into your business.
Clear communication, fresh perspectives, and deep understanding are essential to driving smooth operations and growth. Our approach is rooted in taking the bigger picture into account when solving problems for every client. We review your ecommerce processes from start to finish, offering insights and strategic advice to help you optimize and improve.
We provide comprehensive UX reviews, sitemaps, structure, strategy, and wireframes, focusing on what’s essential and cutting out what’s not. By asking ‘why’ at every step, we dig deep into your products and goals, comparing them with your current site, analyzing competitors, and conducting user testing and research to find the best path to success.
We start by using the information we gather to align our approach with your business goals. Whether you need full-service custom theme design and development, theme selection and setup, or customizations and improvements, we’ve got you covered. We can also add new features to existing themes on established shops. For our Shopify-savvy clients: everything we build is with you in mind, ensuring you have the control and knowledge to make updates on your own.
Over the past few years we have helped many brands get started and take their businesses to the next level.
When you work with Traverse you will get the attention to detail you would expect from a larger agency, but without the confusion. No hoop jumping or disconnected account managers, and for a fraction of the cost.
Our clients refer us because they are impressed with the approach, integrity, and the results Traverse produces.
Shopify Plus Feature Development & UX Consulting
"Five freaking stars! We've thoroughly enjoyed working with Traverse. Darren has been the perfect partner for our web development needs and has helped us introduce new features and updates on our e-commerce website quickly and efficiently. He has been extremely helpful in answering questions and giving good insight into making website improvements. He has been great to work with and has understood our needs perfectly." — John Taylor, Lead Designer
Web Design, Shopify Theme Development, UX Design, Consulting
"Traverse has done amazing work for us. Darren has done the work of a large agency for a fraction of the cost, and created some truly amazing features for us including our Watch Builder which has now been replicated (not as well as ours I might add) by our two massive competitors. Long story short, Traverse makes us look good and is responsible for most of our revenue! Traverse is making us MONEY!" — RT Custer, CEO
I founded Traverse in 2013 with a desire to incorporate my love for adventure into something meaningful. Over the years, that has evolved into helping great brands get discovered (and funded) by building beautiful, high-performing Shopify websites. At Traverse, we envision a world where people are free to explore beyond the daily grind. I'm proud to help forward that mission by making it easier for people to find awesome gear online.
We're located in Fort Collins, Colorado, just one hour north of Denver. Get in touch to set up a video chat or schedule a time to sit down in person over some coffee or a beer.
darren@traverse.is
